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We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves?

About Integrated Services

Launched during summer 2023, Ford Integrated Services will create and market new customer experiences by integrating hardware, software and services across Ford Blue, Model e and Ford Pro. These products and services will allow Ford’s retail and commercial customers to customize their vehicle like never before, with OTA-driven experiences that grow better over time. Ford is developing leadership at the forefront of connected, digital platforms that will revolutionize every aspect of how vehicles function, the way people interact with them, and the value those vehicles provide.

About the Role

The Growth and Performance Marketing team works collaboratively with central functions to provide strategic and competitive insights across Performance Marketing channels in response to business objectives.

In this high impact and exciting role, you will be responsible for Bottom-of-Funnel strategy to drive conversions. You will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion, revenue and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. You will leverage your expertise in data analysis, develop and refine customer journeys, track user behavior, develop customer cohorts and implement A/B testing to drive desired actions.

You are inquisitive and truth-seeking with a genuine passion for problem solving and ability to think quickly on one's feet. You’ll help set high standards for the team to think ambitiously and creatively, and then funnel that energy into clear goals and strong execution.

What you'll do…

• Develop and implement data-driven conversion rate optimization strategies to optimize website and marketing channels to drive conversion rates

• Use qualitative and quantitative sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion

• Establish web analytics framework to monitor the health of KPIs and key conversion points in the web journey and marketing funnel

• Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages

• Understand the "WHY" behind the data and deliver actionable insights to further improve UX and conversion rate optimization

• Define and maintain overall optimization program (web experience, landing pages, forms and calls-to-actions)

• Use an iterative approach to optimization, formulating new experiment ideas and hypotheses, while implementing winning results

• Support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization)

• Collaborate with cross-functional teams to ensure that optimization efforts align with the company’s overall marketing goals

• Generate reports and present findings to stakeholders, highlighting key performance indicators and opportunities for optimization

This role is able to work remotely in the USA.

You'll have…

• 5-8 years of digital marketing optimization experience at a globally recognized brand or agency with a focus on analytics

• Bachelor's Degree or equivalent experience.

Even better, you may have…

• Detailed knowledge of performance marketing, digital advertising platforms, and web analytics tools

• Preferred proficiency in SQL, Excel, and data visualization tools (e.g., Adobe, Tableau, Google Data Studio, etc.)

• Understanding best practices for UI and UX for websites

• Familiar with common statistical methods and applications (A/B testing, probability, regression)

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, and prescription drug coverage

• Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up child care and more

• Vehicle discount program for employees and family members, and management leases

• Tuition assistance

• Established and active employee resource groups

• Paid time off for individual and team community service

• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day

• Paid time off and the option to purchase additional vacation time.

For a detailed look at our benefits, click here. (https://fordcareers.co/GSRnon-HTHD)

This position is a salary grade 8.

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

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Requisition ID : 31979